Performance Sport Group (PSG) is a full-service athlete representation and sports marketing consultancy dedicated to the sport of soccer (football).
Based in the Toronto, Canada with contacts all over the globe, our purpose is to utilize our talents and services for your benefit.
Our services encompass the following 4 strategic business divisions:
PSG Talent Representation
PSG Sports Marketing Consultancy
PSG Performance Analysis - Videography
PSG Soccer Initiaties
PSG is the life-long realization of a vision to combine the experiences and expertise of individual soccer leaders in Canada to form the most comprehensive soccer agency in North America. PSG utilizes this vast network of human resources to maximize the professional experience of each and every individual client.
It is no wonder that so many players, clubs and corporations are seeking our services.
One of the first licensed agents in Canada, Sanford has spent the majority of his business life in sports representation, coaching, marketing and consulting. He has a BA in Recreation and Business and an MHK in Sports Management. A committed and trieless worker, Sanford lives PSG's motto of under promise and over deliver. Over the past 15 years, he has developed a soccer network consisting of consultants, intermediaries, coaches and scouts that spans across the globe.
Miriam has been with PSG since day one and is responsiible for enhancing the communication, personal attention, and service throughout the company. She is an integral member of the PSG Executive Team and handles the day-to-day operations of both the office staff and company clients. Furthermore, she manages the office payroll/accounting functions, monitors company expenses, and coordinates travel and special events for all clients. A native of Brasil.